Commercial

The commercial I have chosen is for Coca Cola and can be seen here:

http://www.youtube.com/watch?v=TkHA2pf1gvc

This commercial makes you feel happy and also is humorous. The commercial is shot well with slow shots of the man sleep walking through the desert to get to the coke. The editing is slow because it is not a fast paced commercial/story. It is also to show the different parts of his journey. The lighting is also bright enough to be able to see everything that is going on but dark enough to show that it is night. The commercial also is very effective in trying to get you to buy the product. There are a lot different shot types and a fair few long shots in the commercial. I enjoyed the clip a lot and thought that the creators did a very good job in creating it.